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BodhTree Signs ePublishing Deal with theSun and The Edge Financial Daily in Malaysia – BodhTree is a Recognised SOA and Web Services Integration Player

Hyderabad, India (PRWEB) January 16, 2005

Hyderabad based Bodhtree Consulting a recognized Service Oriented Architecture (SOA) and Web Services Integration player has signed an ePublishing contract with Malaysia’s two leading newspapers, theSun and The Edge Financial Daily today. TheSun and The Edge Financial Daily will become the first two newspapers in Malaysia that will ePublish its print editions over the internet and will go live shortly.

This deal highlights BodhTreeÂ?s ePublishing technological capability and its rapid recognition in the global ePublishing market. The ePublishing technology enables book, magazine, newspaper and other publishers to provide digital versions of their publications for an excellent on-screen reading experience.

The ePublishing Solution offered by BodhTree is cost-effective and a highly automated product that comes bundled with the necessary tools to convert pre-press news pages of Quark, PageMaker, In-Page or other editorial software to ePaper format in a short duration using minimal resources. This enables newspapers to publish the ePaper over the internet before the print edition goes out on the street cost-effectively.

“The ready-to-deploy and feature-rich solution provided by Bodhtree, Hyderabad will help us gain presence in the Internet quickly and effortlessly. The ePaper version of our newspapers will also offer convenience to readers who wish to read the newspaper online. Business wise, the ePaper provides us alternative means of generating revenue through multimedia advertisements and possibly in the near future, other mobile and Internet-related services,” said Mr. Lim Siang Jin, Managing Director, theSun and The Edge Financial Daily.

Â?We are delighted that theSun and The Edge Financial Daily newspapers have selected our ePublishing solution to drive their business revenues and build customer values over the internetÂ? Sanjiv Gupta, CEO of Bodhtree said, Â? Our technology enables not only large but even medium-sized newspapers to realize ROI from their ePaper investment in a very short span. It provides multi revenue-generating options to publishers to increase online subscriptions to international and traveling subscribers and extend innovative, patent-pending advertisement options to their business partners and advertisers.” BodhTree won this contract in a multi-bid deal competing with leading global players.

Bodhtree offers its ePublishing Solution in two different business models, in which the publication get to choose between product deployment vs. service outsourcing options depending on whether they want to process the ePaper themselves or outsource it to Bodhtree. In select cases, Bodhtree also offers a revenue-share model to large newspapers.

Bodhtree has gained collective experience digitizing over 200 years of physical newspaper from Newsprint, Microfilm and Microfiche format to digital, searchable and web publishable format, using its Digital Archive technology. Its ePublishing solution is deployed by some of the leading newspapers and magazines of the world such as the Times of Oman, Al Shabiba (Sultanate of Oman), Westender (Australia), Hindustan Times, Deccan Chronicle, Andhra Bhoomi, Lokmat, Nava Bharat, Central Chronicle, Hindi Milap, Print & Publishing, Siasat (India). These Newspapers from Middle East, Australia and India have embraced BodhtreeÂ?s Digital Archive Solution to convert their valuable historic content into a revenue-generating and cost-saving asset.

Bodhtree demonstrated the capability of its ePaper publishing solution at the recently held IFRA India 2004 and GITEX Dubai 2004 expos. The ePaper solution drew considerable interest from the participants and visiting delegates for its feature-rich capabilities and fast-to-deploy expertise. Bodhtree signed up with Lokmat Group of Newspapers during IFRA India 2004 and with Times of Oman and Al Shabiba newspapers of Sultanate of Oman during GITEX Dubai 2004. The company expects such deals will help Bodhtree further expand its global customer base continuously and rapidly. Bodhtree will be demonstrating its ePublishing Solution capability in the upcoming Publish Asia 2005 expo to be held in Bangkok, Thailand.

About Bodhtree Consulting

Bodhtree Consulting is a recognized Service Oriented Architecture and Web Services Integration player. It was the pioneering company to adopt Web Services for Enterprise Application Integration and collaborated with Hewlett-Packard for its pioneering web services technology, eSpeak. Its customers well-known names in the industry including Fortune and Forbes ranked companies like Hewlett-Packard Dr. ReddyÂ?s Labs Ltd.,University of Rochester, Confluent, Grand Central, Times of India, ECIL, Silicon Image, Karvy Stock Broking, etc. Bodhtree is ISO certified with offices in India, USA and SE Asian countries.. You may visit us at http://www.bodhtree.com .

About TheSun

theSun is Malaysia’s first and only free national daily. It is a complete mainstream newspaper offering readers, mainly urban professionals, a quick 30-minute read. It covers local, business, foreign, sports, lifestyle, entertainment and other news in a concise and compact layout. It is distributed free in key urban market centres in the country and is also available via delivery at only 30 sen. It also has a weekend edition called theSun weekend. To complement its print edition, a website, Sun2Surf, is published at http://www.sun2surf.com.

About The Edge Financial Daily

The Edge Financial Daily is distributed free with theSun every Monday to Friday. It focuses on breaking news and top stories of the day, to give readers the scoops, insights into corporate deals and strong opinions on issues of the moment. It also has a website, TheEdgeDaily, at http://www.theedgedaily.com.

For further information contact or Muralidharan, enRight media Relations, call: 98851 09594 or email at enRight@enrightpr.com or visit http://www.bodhtree.com

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